Elevations™ Towel Collection

otels are constantly looking for innovative ways to enhance the guest experience without adding additional operational costs. When it comes to towels, hoteliers desire to provide a heavier-weight, more luxurious towel to their guests without adding additional laundering costs.

Our engineers met this challenge from our customers head on. Through initial research and observation, we made a breakthrough observation—the center of the towel is used far more than any other part, meaning the outside edges of the towel add extra, unneeded weight that offers no additional value. What if we could reduce weight on the unused edges and redistribute that weight to the center, where a guest would actually feel a difference?

The result is our innovative Elevations™ Towel Collection. This collection utilizes our patented Comfort Experience Zone™, which is created using new weaving techniques that strategically balance and redistribute the weight of the pile to the center of the towel, where it matters most. That means you get a lower-weight towel that costs less to process, and your guests get the soft, comfortable, and absorbent drying experience they expect. And with your choice of Rainfall or Horizon patterned end panels, the lower-weight towel ends will be appreciated as a stylish extra feature.

Give guests a more luxurious, lofty towel without added weight & laundry costs
Comfort Experience Zone™ creates a lofty center by redistributing weight from unused edges
Centium Core Technology® delivers a soft cotton exterior with a core of unrivaled microfilament strength
Room Ready for You® Laundered with Tide® – Clean, fresh and ready to use right out of the box
Choose from Horizon or Rainfall pattern for added sophistication
Available in bath towel, hand towel, wash towel, and bath mat

Centium Core Technology®
Comfort Experience Zone™
Targeted Weight Distribution
Patterned End Panels
Room Ready for You® Laundered with Tide®
EZ ID® Terry Color-Coding System
Square-Cornered Wash Towels
Patterns: Horizon, Rainfall
Available in Bath Towel, Hand Towel, Wash Towel, and Bath Mat