uroClassique® towels are known as some of the strongest, longest lasting bath towels available on the market today. This is because the EuroClassique® line was one of the first towels to utilize our proprietary Centium Core Technology®. This technology adds incredible strength (in some cases up to 100% more strength than traditional cotton/poly bath towels). The secret to the Centium technology is the use of ultra-strong microfilament yarns as opposed to traditional polyester. This gives EuroClassique® improved tensile strength and results in a much longer service life, helping these towels stay on your shelf and avoid the landfill.
The durability doesn’t stop there. De minimis polyester added to the elegantly woven dobby border eliminates the unsightly hour-glassing that normally affects terry products. Plus, square-cornered wash towels last longer than traditional washcloths by eliminating the “whiskering”. All these features translate to a more durable, longer-lasting bath towel.
But EuroClassique® isn’t just strong—it’s plush too. Those same strong microfilament yarns have a lower specific gravity than polyester, which allows us to create a boosted pile height without adding weight. Effectively, a 17-lb-per-dozen EuroClassique® towel will have the hand of a 20-lb-per-dozen towel. This improves the guest experience while allowing you to spend less on a lighter towel that will also dry faster, further reducing ownership costs.
Invest in long-lasting towels that will wow your guests with luxurious cotton softness
Centium Core Technology® delivers a soft cotton exterior with a core of unrivaled microfilament strength
Room Ready for You® Laundered with Tide® – Clean, fresh and ready to use right out of the box
De minimis polyester added to dobby border eliminates unsightly “hour-glassing”
Available in bath towel, hand towel, wash towel, and non-Centium bath mat
Long-Lasting Bath Towels
Centium Core Technology®
Dimensionally Stabilized Dobby Border
Room Ready for You® Laundered with Tide®
EZ ID® Terry Color-Coding System
Square-Cornered Wash Towels
Available in Bath Towel, Hand Towel, Wash Towel, and Non-Centium Bath Mat