EuroTouch® Towel Collection

EuroTouch® Towels are made from 100% Cotton, but they aren’t your ordinary cotton towel. It all starts with quality. We only select the finest long-staple, ring-spun carded cotton. This process removes up to 18% of low-quality, waste cotton and leaves only the finest fibers. This process takes longer and costs more, but one touch and we think you’ll agree—the results speak for themselves. The supreme cotton quality of EuroTouch® results in a velvety soft hand that can’t be matched by other open-end cotton towels.

In addition to ultimate softness, EuroTouch® also boasts superior strength and durability. In fact, EuroTouch® has up to 35% more tensile strength than other, generic cotton towels. De minimis polyester added to the elegantly woven dobby border eliminates the unsightly hour-glassing that normally affects terry products. Plus, square-cornered wash towels last longer than traditional washcloths by eliminating the “whiskering.”

All these features translate to a more durable, longer lasting product. A longer service life means lower cost per use and lower replacement costs.

Luxurious softness with up to 35% more strength than other cotton towels
Ring-spun, combed cotton provide 35% more strength than generic cotton towels
Room Ready for You® Laundered with Tide® – Clean, fresh and ready to use right out of the box
Dimensionally stabilized dobby borders eliminate unsightly hour-glassing
100% premium ring-spun, combed Cotton
Available in bath towel, hand towel, and wash towel

Durable Cotton Towel
Dimensionally Stabilized, Elegant Dobby Border
Room Ready for You® Laundered with Tide®
EZ ID® Terry Color-Coding System
Square-Cornered Wash Towels
100% Ring-Spun, Carded Cotton
Available in Bath Towel, Hand Towel, and Wash Towel